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Apple Reduces iTunes Plus Price to $.99

The Wall Street Journal is now confirming that Apple has lowered it's price for non-DRM'd tracks at it's iTunes Store. iTunes Plus was released as a way to purchase non-DRM'd tracks with a higher bitrate but also at a premium. Each iTunes Plus track was sold for $1.29 each, with today's news, the price is now $.99 cents which is closer to the iTunes competitor Amazon.com.

In an interview with Apple CEO Steve Jobs today, it is reported that most of the iTunes Plus tracks will feature the lower price either today or tomorrow. He also stated that there will be a lot of independent label music with the DRM free tracks as well.


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